About

houli “3lb god”

houli's, also known as “3lb god,” is a korean-american designer whose work thrives at the crossroads of pop culture, personal heritage, and creative nostalgia. grew up in the american northeast and raised in the south, houli’s artistic style is a blend of the influences that shaped his upbringing—a vibrant fusion of american pop culture and his korean roots.

houli's journey into design began with a passion for creating show bills, where he reimagined classic album cover art by blending them with iconic pop culture imagery. these playful and poignant mashups speak to his childhood memories, merging the commercial with the personal in ways that celebrate the often-overlooked intersections of art, bootleg culture, and commercial design.